blogTHOUSAND!

This is the trailer for Art & Copy, a forthcoming documentary by Doug Pray, director of alt-culture art house doc faves Scratch, Infamy and Surfwise:

ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (who invented the “me generation” with Clairol); Hal Riney (who helped President Reagan get re-elected); and George Lois (who saved MTV and launched Tommy Hilfiger overnight).

Directed by Doug Pray (SURFWISE, HYPE!, SCRATCH), ART & COPY captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture. Featuring rare interviews with the aforementioned industry legends, the film seeks to identify the elements that transform an slogan into a pop culture catch phrases.

You may remember I’ve mentioned Pray before in relation to his short on “reverse graffiti.” Given the topic, this should be an easy sell for me. However, I have to say the trailer’s not really lighting a fire under my ass.

link » Art & Copy’s Official Site
link » Doug Pray’s films on Amazon
link » blogTHOUSAND!: Doug Pray Short about Paul Curtis/Reverse Graffiti