Spencer Cross, a.k.a. 5000!, is a Los Angeles-based artist and graphic designer. Formerly a designer and team leader at both House of Blues and Hard Rock Hotel & Casino, he founded his own creative services practice, Tokyo Farm, in 2005. Spencer is also the creator and organizer of KERNSPIRACY, a unique effort to foster community and camaraderie among Los Angeles creative professionals via a combination of social and educational events and discussion forums. More recently, he helped to co-found the art collective PopRocks+Soda, who are intensely focused on the study of the issues surrounding the eating of fermented milk and the drinking of fermented grapes. Yay, fermentation.